EconPapers    
Economics at your fingertips  
 

CUSTOMER RELATIONSHIP MANAGEMENT USING BUSINESS SOFTWARE

Florian GYULA Laszlo
Additional contact information
Florian GYULA Laszlo: Partium Christian University, Oradea

SEA - Practical Application of Science, 2018, issue 18, 291-298

Abstract: The proposed research looks at the CRM business software concerning the new client management services in different companies and uses case studies. Although it is one of the least understood software programs CRM (customer relationship management) is one of the most useful business software programs that can help companies connect with customers or potential customers with more elements. The research underlines the changes necessary to maximize the benefits of customer relationship management. In order to extend the knowledge in this area the research is interdisciplinary. It uses a structural approach to model the determinants of organizational performances using CRM software analysis and to measure the complex relationships concerning risks in customer relationship management and different facets of organizational performances related to the benefit for customer relationship management.

Keywords: CRM software; Customer manament; Variables (search for similar items in EconPapers)
JEL-codes: M10 C54 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://seaopenresearch.eu/Journals/articles/SPAS_18_7.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2018:i:18:p:291-298

Access Statistics for this article

SEA - Practical Application of Science is currently edited by Romanian Foundation for Business Intelligence

More articles in SEA - Practical Application of Science from Romanian Foundation for Business Intelligence, Editorial Department
Bibliographic data for series maintained by Serghie Dan ().

 
Page updated 2020-01-04
Handle: RePEc:cmj:seapas:y:2018:i:18:p:291-298