MOTIVATIONAL DETERMINANTS IN THE DEVELOPMENT OF THE DECISION TO PURCHASE MOBILE PHONES

Alexandra Giuliana Andronic
Additional contact information
Alexandra Giuliana Andronic: Alexandru Ioan Cuza University of Iasi, Romania

SEA - Practical Application of Science, 2020, issue 24, 279-286

Abstract: In this 21st century, mobile phone manufacturers have experienced a tremendous change in customer choice preferences and purchasing behavior, which has led scholars to explore a new horizon of research. This paper tries to discover the choice standards of customer in the mobile phone market. The purpose of this study is to discover the underlying factors that affect the customers’ buying decision.

Keywords: Marketing; Consumer; Mobile phones; Brands; Purchase decision (search for similar items in EconPapers)
JEL-codes: M31 M39 (search for similar items in EconPapers)
Date: 2020
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://seaopenresearch.eu/Journals/articles/SPAS_24_3.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2020:i:24:p:279-286

Access Statistics for this article

SEA - Practical Application of Science is currently edited by Romanian Foundation for Business Intelligence

More articles in SEA - Practical Application of Science from Romanian Foundation for Business Intelligence, Editorial Department
Bibliographic data for series maintained by Serghie Dan ().