WHAT IS BUSINESS SUCCESS?

Eli Haim Hani
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Eli Haim Hani: Alexandru Ioan Cuza University of Iasi, Doctoral School of Economics and Business Administration, Romania

SEA - Practical Application of Science, 2021, issue 27, 191-195

Abstract: The purpose of the research is to identify entrepreneurs’ and company managers’ views and perceptions about the concept ‘business success’. This study is based on in-depth interviews with six entrepreneurs and senior managers in Israeli international industry. Content was analyzed to reveal their perceptions of business success. Additionally, it revealed a number of core factors such as management skills, marketing knowledge and team quality, each of which correlates closely with measured business success. This is the work second integrating factors most affecting business success and its purpose is to help entrepreneurs and managers leading such organizations understand the meaning of business success and navigate, according to this, their route to it.

Keywords: Marketing; Business performance; Business success; Start-up companies; Key factors for business success; Business management (search for similar items in EconPapers)
JEL-codes: M13 M21 M31 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2021:i:26:p:191-195

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