ENTREPRENEURSHIP IN THE HOSPITALITY INDUSTRY. CASE STUDY: MARRIOTT INTERNATIONAL

Ştefan-Alexandru Catana and Sorin-George Toma
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Ştefan-Alexandru Catana: Faculty of Business and Administration, University of Bucharest
Sorin-George Toma: Faculty of Business and Administration, University of Bucharest

SEA - Practical Application of Science, 2021, issue 27, 221-225

Abstract: Entrepreneurship in the hospitality industry is a challenging field in the current socio-economic context. Putting customers at the center of business is the priority for global hospitality and tourism companies. This paper aims to define the concept of entrepreneurship in the hospitality industry and to present the case of Marriott International, one of the famous and largest hotel chains. The research methodology was based on a quantitative research method and a case study. The paper contributes to the deepening of the theoretical framework to better understand the concept of entrepreneurship in the hospitality industry. It also shows how Marriott International has succeeded in becoming one of the most important hotel chains worldwide. The presentation of the concepts of entrepreneurship in the hospitality industry by reference to Marriott International represents an original approach. The outcome of this paper provides a guidance tool for professionals from the hospitality industry and for persons that are interested in the field of entrepreneurship, in general, and regarding the hospitality industry, particularly.

Keywords: Entrepreneurship; Hospitality industry; Marriott International; John Williard Marriott (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2021:i:27:p:221-225

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