THE POSSIBILITIES TO MEASURE THE SUCCESS OF COMPANIES

Dora Kinga Gulyas and Anita VAJNA ISTVÁNNÉ DR. Tangl
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Dora Kinga Gulyas: Hungarian University of Agriculture and Life Sciences (MATE), Doctoral School of Economic and Regional Sciences, Hungary
Anita VAJNA ISTVÁNNÉ DR. Tangl: John von Neumann University, Hungary

SEA - Practical Application of Science, 2022, issue 29, 103-107

Abstract: It is challenging to estimate the success of the companies and so far only quantitative measures were used. In the last decade this started to change and qualitative values were also considered in the evaluation process of the organizations. The researched aimed to observe the views of the leaders and their colleagues regarding the evaluation methods of the companies. Furthermore, the research aimed to highlight qualitative approach can open up a new perspective, allowing for a more detailed assessment of companies, based on factors such as creativity level, innovation, employee and customer satisfaction or efficiency.

Keywords: Leadership; Qualitative Evaluation; Success; Efficiency (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2022:i:29:p:103-107

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