Customer perceived value in high growth firms
Suzanne Mawson ()
Revista Cuadernos de Economia, 2018, vol. 37, issue 75, 755-778
Abstract:
Scholars have asserted that a key factor that differentiates high growth firms (HGFs) from other firms is their ability to create value for their customers. This paper contributes to the literature by empirically exploring this relationship. Drawing on comparative cohorts of eleven HGFs and ten non-HGFs in Scotland, this paper finds that the HGFs were much more likely than their non-HGF counterparts to be positively influencing customer perceived value, which is considered as an important enabler of firm performance and growth. In addition to its empirical contribution to the high growth entrepreneurship literature, this paper raises issues for future research.
Keywords: High growth firms; HGF; entrepreneurship; customer perceived value; value creation. (search for similar items in EconPapers)
JEL-codes: L25 L26 M13 M31 (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (1)
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Persistent link: https://EconPapers.repec.org/RePEc:col:000093:017127
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