The Impact of Audiovisual Content on Bitcoin's Transaction Volume and Price

El impacto del contenido audiovisual en el volumen de transacciones y el precio del Bitcoin

Zocimo Campos Jaque, Fernando Yanine and Sebastian Catalan
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Zocimo Campos Jaque: Universidad de Santiago de Chile
Fernando Yanine: Universidad Finis Terrae
Sebastian Catalan: Federico Santa Maria Technical University

Revista Finanzas y Politica Economica, 2025, vol. 17, No 6, 25 pages

Abstract: This article examines the impact of audiovisual content on Bitcoin's price and transaction volume, a topic with limited exploration in financial literature. Using correlational and econometric analyses, it investigates audience data from films, series, and documentaries about Bitcoin, alongside public interest metrics from YouTube and Twitch. The results show weak correlations (

Keywords: Bitcoin; social media impact; audiovisual content; correlation analysis; financial time series (search for similar items in EconPapers)
JEL-codes: G14 G15 L82 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:col:000443:021768

DOI: 10.14718/revfinanzpolitecon.v17.202

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