La variable competitividad en Meeting Tourism: una visión general de la actualidad

Adriana Fumi Chim Miki (), Alexander Zuñiga Collazos José (), Manuel Gonçalves Gandara () and Diego Rámon Medina Muñoz ()

Escenarios: Empresas y Territorio, 2013

Abstract: Resumen Este artículo presenta la variable “competitividad turística” y sus determinantes en cuanto modelo de competitividad en Tourism Meeting, Incentives, Conferences y Eventos MICE. Igualmente, se define este sector económico, su concepto, alcance e importancia para la económica local y mundial. Es una amplia revisión bibliográfica con datos de posicionamiento competitivo en Meeting Tourism, en términos mundiales, de los 40 países y 40 ciudades que más recibieron eventos internacionales en el ano de 2012. Adicionalmente, se analizan los datos de International Congress and Convention Association), frente a la competitividad turística general medida por WEF (World Economic Forún (ICCA), y se presenta el posicionamiento competitivo de los países y ciudades americanas en 2012. Lo anterior permite concluir que la literatura necesita evolucionar para explicar los nuevos atributos de elección de destinos Meeting. Especialmente se verifica que la competitividad MICE no está directamente relacionada al grado de competitividad turística general de un país. ****** Abstract This paper presents the variable “tourism competitiveness” and its determinants as MICE Tourism Competitiveness Model (Meeting, Incentives, Conferences y Events). It also, defines this economic sector, its concept, its scope and relevance to local and global economies. It presents a literature review with competitive positioning data from the 40 countries and 40 cities that most attracted international events in 2012. Additionally, data from the ICCA Association’s database (International Congress and Convention Association) are analysed and compared with the general touristic competitiveness measured by the WEF (World Economic Forúm). Additionally, it presents and analyzes the competitive positioning of American countries and cities in 2012. The conclusion is that the literature needs to evolve, in order to explain the new attributes that lead to choosing the Meeting destinations. It specially concludes that MICE competitiveness isn’t directly related to a country’s general tourism competitiveness degree.

Keywords: Competitividad turística; Meetings Tourism; Determinantes. (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:col:000502:014477

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