Marketing attitude of employee – its essence, main dimensions and theirs measurable indications

Iwona Escher
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Iwona Escher: Wydzial Nauk Ekonomicznych i Zarzadzania UMK

Acta Universitatis Nicolai Copernici, Ekonomia, 2009, vol. 40, 163-178

Abstract: The term of the marketing attitude of employee (or similar terms) have been existed for many years in the elaborations related to the issue of implementation of marketing concept. Despite the importance of the aforementioned variable, and its influence on the success of the process of marketing or market reorientation, the term of the marketing attitude of employee has not been yet unanimously agreed upon definitions. The main purpose of the article is not to give ready solutions and answers but to present, in a brief form, results of the investigations realized by author which can be regarded as a first step in order to define the term, describe its main dimensions and theirs measurable indications.

Keywords: implementation of marketing concept; marketing attitude of employee (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:cpn:umkanc:2009:p:163-178

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