The use of electronic distribution channels of banking services in Poland
Michal Polasik ()
Copernican Journal of Finance & Accounting, 2013, vol. 2, issue 1, 139-152
The aim of this article is to present the Polish retail banking market in terms of the use of particular remote electronic distribution channels and to determine the prospects for their development. The analysis of statistical data was carried out as well as assessment of the potential of use for selected innovations and technological solutions. Internet banking is a dominant distribution channel for electronic banking services for few years now and its position is still steadily increasing. Solutions based on Home/PC banking systems are being systematically driven out of the Polish market. Dynamically develops the channel of mobile banking, which already is available for the vast majority of bank account owners in Poland. An important challenge for banks is to encourage customers to use mobile banking not only for information but also for the payment transactions and purchase of services.
Keywords: electronic banking; Internet; mobile banking (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:cpn:umkcjf:v:2:y:2013:i:1:p:139-152
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