A few remarks on the introduction of the term “marketing” into economic literature

Miroslaw Bochenek ()
Additional contact information
Miroslaw Bochenek: Nicolaus Copernicus University

Ekonomia i Prawo, 2015, vol. 14, issue 4, 401-413

Abstract: Representatives of most academic disciplines, both at home and abroad, collect theoretical concepts developed by previous generations, thus creating histories of the sciences cultivated by them. In this respect, Polish academics engaged in marketing are lagging behind. The purpose of this study is to establish the “paternity” of the term “marketing”. The authors of publications up to now have claimed that in 1912 this term, interpreted as market distribution, was introduced into the specialist literature by the American economist Arch Wilkinson Shaw. Meanwhile, after conducting studies of the literature, it has turned out that in 1890, and so 22 years earlier, the term “marketing” in the sense of introducing goods to the market was used by Alfred Marshall. So, it was this British economist who turned out to be the author of the above innovation in terminology in the field of economics.

Keywords: history of economic thought; beginnings of marketing; term “marketing” (search for similar items in EconPapers)
JEL-codes: B13 M31 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.12775/EiP.2015.026 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cpn:umkeip:v:14:y:2015:i:4:p:401-413

Access Statistics for this article

Ekonomia i Prawo is currently edited by Barbara Polszakiewicz and Jerzy Boehlke

More articles in Ekonomia i Prawo from Uniwersytet Mikolaja Kopernika
Bibliographic data for series maintained by Miroslawa Buczynska ().