EconPapers    
Economics at your fingertips  
 

Young people and banking products and services in Poland: the results of empirical studies

Michal Buszko (), Dorota Krupa and Malwina Chojnacka ()
Additional contact information
Michal Buszko: Nicolaus Copernicus University in Torun
Malwina Chojnacka: Independent researcher

Ekonomia i Prawo, 2019, vol. 18, issue 2, 147-164

Abstract: Motivation: Banks tend to offer increasingly innovative, distinctive products, to introduce new sales channels, as well as to search for new customers. A special group, more often served by banks, are young people. Aim: The main aim of this study is evaluating the types, preferences and patterns of using banking offers as well as to evaluate major channels of accessing banking products and services by children, youths and young adults. The authors used studies of literature, analysed bank products and services for young people as well as conducted survey research on a group of people under 25 years. Results: Young people represent a primarily multi-product approach and their level of financial knowledge determines the use of modern solutions as well as a high diversity of products. Young people that use banking products and services rarely decide to use offers of other financial institutions.

Keywords: young people; bank products and services; age; gender; education; residence (search for similar items in EconPapers)
JEL-codes: G2 G41 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://dx.doi.org/10.12775/EiP.2019.012 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cpn:umkeip:v:18:y:2019:i:2:p:147-164

Access Statistics for this article

Ekonomia i Prawo is currently edited by Barbara Polszakiewicz and Jerzy Boehlke

More articles in Ekonomia i Prawo from Uniwersytet Mikolaja Kopernika
Bibliographic data for series maintained by Miroslawa Buczynska ().

 
Page updated 2025-03-22
Handle: RePEc:cpn:umkeip:v:18:y:2019:i:2:p:147-164