The businessmen as knights of the social ideal: Alfred Marshall and the moralization of capitalism

Rozenn Martinoia

Cahiers d’économie politique / Papers in Political Economy, 2012, issue 62, 157-186

Abstract: This article studies the role of the businessmen in Marshall’s views on the progress towards the social ideal. The analysis is grounded on a perfectionist reappraisal of the Marshallian principle of justice supported by an historical perspective and some of Marshall’s unpublished papers. It updates and questions the broadening process of the economic chivalry of businessmen in the social space. More particularly, it pays attention to the evolutionist conception of morality which underlies this process.

Keywords: Alfred Marshall; character; economic chivalry; progress; corporate social responsability; theories of justice (search for similar items in EconPapers)
JEL-codes: B13 B31 D63 Z13 (search for similar items in EconPapers)
Date: 2012
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