Coming Soon to a Station Near You? The CRTC Policy on Sex-Role Stereotyping

Linda Trimble

Canadian Public Policy, 1990, vol. 16, issue 3, 326-338

Abstract: After years of pressure from women's groups, the Canadian government, in 1979, chose to address the problem of stereotypical portrayals of women in the broadcast media. The Canadian Radio-television and Telecommunications Commission (CRTC) was asked to form a Task Force composed of representatives of broadcasting, advertising, and women's groups and to ensure that guidelines on the portrayal of women were written and implemented. Eventually the CRTC Task Force decided that the industry would apply self-created guidelines on a voluntary basis. After two years of industry self-regulation the CRTC evaluated this method of implementation, and in 1986 the Commission formulated its policy on sex-role stereotyping in broadcasting. This paper examines the rational for and goals of the federal government's sex-role stereotyping policy initiative, and evaluates the success of the policy in achieving its goals.

Date: 1990
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