The network ties behind commercial pension insurance purchase: empirical evidence from China

Yao Huang and Yueru Ma
Additional contact information
Yao Huang: Hunan Agricultural University
Yueru Ma: Central South University

JODE - Journal of Demographic Economics, 2025, vol. 91, issue 2, 320-342

Abstract: China is entering a deeply aging society gradually, and individual pension allocation behavior has a profound impact on the practice and effect of national strategies to actively cope with population aging. This paper constructs a dyad model based on the influence path of social network ties in individual commercial pension insurance purchasing decisions, and then validates the path by building a generalized linear mixed model (GLMM) based on Bayesian approach with the national longitudinal sample data of China. The empirical results show that, firstly, strong ties social interaction (e.g., visiting friend's house) positively influences individuals' commercial pension insurance purchase behavior; secondly, the less the frequency of individual social interaction is, the less significant the positive influence of social interaction on individual commercial pension insurance product purchase is; finally, between 2013 and 2018, the intensity and frequency of social interactions among middle-aged and elderly people in China has been changed dramatically by the shock of the popularity and development of digital social tools. The influence of strong ties social interaction on insurance purchase behavior becomes weaker and weaker, while that of weak ties becomes stronger.

Keywords: Social network ties; individual pension; Commercial pension insurance; Bayesian mixture model (search for similar items in EconPapers)
JEL-codes: I13 J32 M59 (search for similar items in EconPapers)
Date: 2025-06-25
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1017/dem.2024.14 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ctl:louvde:v:91:y:2025:i:2:p:320-342

Access Statistics for this article

More articles in JODE - Journal of Demographic Economics from Cambridge University Press Place Montesquieu 3, 1348 Louvain-la-Neuve (Belgium). Contact information at EDIRC.
Bibliographic data for series maintained by Sebastien SCHILLINGS ().