Marketing Science & Inspirations

2015 - 2024

From Comenius University in Bratislava, Faculty of Management
Contact information at EDIRC.
Bibliographic data for series maintained by Frantisek Olsavsky ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 19, issue 4, 2024

Customers' intentions to adopt digital health services: An extended TAM pp. 2-16

Meriem Mechta, Kamel Mouloudj, Ahmed Bouarar, Liudmіla Bovsh and Alla Rasulova

Co-creating sales management curricula with practitioners – insights on competencies for future sales managers. Part I pp. 17-24

Karina Jensen, Camilla Valbak-Andersen and Lars Kristensen

Hypothetical constructs of consumer behavior as predictors of pro-environmental behavior. An empirical study based on smartphones pp. 25-44

Sarah Mohr, Stefan Wengler, Joachim Riedl, Wolfgang Bichler-Riedl and Marcin Czaban

The impact of perceived anthropomorphism of the conversational agent (CA) on social presence, flow, and users' behavioral intention pp. 45-59

Zahra Belhamri and Imene Belboula

Volume 19, issue 3, 2024

Structuring live stream commerce: A study on classification, framework development, and future research agendas pp. 2-17

Hsunchi Chu

(Re)designing an International Marketing course: Engaging a diverse classroom in real-client projects pp. 18-31

Darko Pantelic

Fostering innovation in Algerian artisanal crafts: The impact of cluster development in Constantine and Batna pp. 32-50

Ouardia Laoudj, Yasmine Krim and Mehdi Bouchetara

Measurement of women attitude toward the consumption of organic foods in Turkiye & Algeria pp. 51-59

Chems Boukhedimi and Mevlüde Ataş

Volume 19, issue 2, 2024

Interaction between cognitive process and social dynamics in shaping individual analyzing of online reviews. Part II pp. 2-13

Nabil Boumesbah and Moussa Chenini

The website through Gen Z's eyes: Key insights and important elements for effective online PR promotion of universities pp. 14-23

Hana Volfova, Anna Janku, Miroslav Landa and Natalie Rausova

The landscape of digital inbound marketing tools adoption by Algerian firms pp. 24-38

Hanane Meslem

Motivations for the commitment of Algerian companies to social responsibility: An analytical study of a number of agri-food companies pp. 39-57

Sylia Berboucha, Hocine Ifourah and Naima Ayad

Volume 19, issue 1, 2024

Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part II pp. 2-14

Maria Costales

Characteristics of research on green marketing. Theoretical study pp. 15-25

Mariangela Barraco

The use of smartphones among young people pp. 26-38

Assia Guedjali and Riad Benghebrid

Interaction between cognitive process and social dynamics in shaping individual analyzing of online reviews. Part I pp. 39-49

Nabil Boumesbah and Moussa Chenini

Volume 18, issue 4, 2023

Understanding reference points to make purchase decisions: overview, phases, and time-features pp. 2-13

Theodore Tarnanidis

Leveraging beauty pageants for brand exposure: An analysis of sponsorships and advertising opportunities in Philippine pageantry pp. 14-28

Nelson Guillen

An overview of ethical issues in neuromarketing: Discussion and possible solutions pp. 29-47

Yahia Mouammine and Hassan Azdimousa

Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part I pp. 48-53

Maria Costales

Volume 18, issue 3, 2023

Sexism in advertisements – a cross-cultural analysis pp. 2-16

Joachim Riedl, Stefan Wengler, Marcin Czaban and Simon Steudtel

Factors affecting the communication mix of small businesses in the selected industry pp. 17-24

Monika Březinová

A descriptive study on Turkish young consumers’ soft drink buying behaviors pp. 25-35

Emel Yarimoglu, Iremsu Cebisli, Ali Levent, Talha Tesik and Melisa Ozan

Developing a growth marketing approach to B2B customer retention: Case Algeria pp. 36-46

Lamia El Mokretar and Mélia Adman

Maximizing business potential: The symbiotic relationship between employee training and business success pp. 47-55

Vasilii Ostin

Volume 18, issue 2, 2023

Brand seduction as a tool for brand's success: Conceptualizing the term pp. 2-11

Matouš Haicl

Sustainable tourism development: Insights from accommodation facilities in Bukhara along the silk road pp. 12-25

Mukhriddin Kilichov and František Olšavský

Marketing strategies in response to tough times – lessons from India during a global crisis pp. 26-39

Meenakshi Handa and Ronika Bhalla

The role of marketing metrics in social media: A comprehensive analysis pp. 40-49

Lucia Kočišová and Peter Štarchoň

Volume 18, issue 1, 2023

Process of developing the international city branding strategy: Case study city of Kharkiv pp. 2-15

Nataliia Parkhomenko

Short-term and seasonal time series models for online marketing campaigns pp. 16-26

Mária Bohdalová and Miriama Křížková

A study of the consumer behavior as the key to expanding the museum audience pp. 27-35

Firuz Kurbanov

Application of marketing principles for HEIs: A perspective of Pakistani universities pp. 36-55

Ayesha Zafar, Musa Mazhar and Yahya Ijaz

Volume 17, issue 4, 2022

Insight into biases when measuring socioeconomics and demographics of consumers patronizing retailing fashion design entrepreneurs: Germany’s perspective vs. South African requirements pp. 2-13

Boitumelo Pooe and Thomas Dobbelstein

A qualitative study on sustainable marketing and strategy applied to creation of value according to SDG’s 2030 pp. 14-22

Raúl Martínez Flores

Only memories are captured, and only footprints are left. Understanding the perception of eco-friendly hotel and tourist buying behavior pp. 23-39

Cherouk Amr Yassin

A practical approach for optimizing the conversion rate of a landing page's visitors pp. 40-53

Hanane Meslem and Ayoub Abbaci

Volume 17, issue 3, 2022

Trade in transformation: The example of the textile business as an innovator of urban life-style pp. 2-9

Bernd Hallier

Managerial performance in the conditions of selected local government offices pp. 10-19

Michal Lukáč and Ján Ganobčík

Analysis of attitudes to the principles of social responsibility and their application in the practice pp. 20-31

Pavol Križo

A thematic and sentiment analysis of the relationship between religion and purchase behavior pp. 32-40

Alexandru Bosinceanu

Building-as-a-Service: The opportunities of service-dominant logic for construction pp. 41-53

Adrian Wildenauer and Josef Basl

Volume 17, issue 2, 2022

Sustainability – integration and communication in German manufacturers pp. 2-15

Marcus Diedrich

The marketing potential of personalisation of shipping packaging pp. 16-25

Hana Volfová, Eliška Svobodová and Jana Pechová

Influence of Czech consumers’ education level on preferences for sustainable retailers and products pp. 26-41

Eva Jaderná and Hana Volfová

Configurator as a tool of marketing communication and its use in achieving emissions targets pp. 42-52

Martina Beránek

Volume 17, issue 1, 2022

Impact of innovative packaging on the attitudes and purchase intention of visually impaired and blind consumers: The case of Algeria pp. 2-19

Sidi Sahel, Yasmine Kadi, Mehdi Bouchetara and Sidi Khelladi

Music as a marketing tool to increase traffic and sales pp. 20-28

Juraj Litomerický

Retail products´ sustainability from the point of Czech consumers´ view pp. 29-37

Eva Jaderná

Creating communities: A way of entering foreign markets in 2022 pp. 38-50

Bernhard Krah and Andrej Miklošík