Marketing Science & Inspirations

2015 - 2024

From Comenius University in Bratislava, Faculty of Management
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Volume 10, issue 4, 2015

Customer feedback in retailing: barriers and incentives. Part II pp. 2-5

Petra Solarová

Social Media Marketing in Hotel Organizations and the Process of Creating Value in a Cross-Cultural Environment – an International Case Study pp. 6-17

Karin Högberg

Supplier Selection Criteria and the Role of Emotions: An Exploratory Study in an Upper-Austrian Setting pp. 18-33

Andreas Zehetner and Marijan Simek

Social marketing as a powerful motivational tool for behavioral change pp. 34-46

Lukáš Vartiak

Neuromarketing. Introduction. Part I pp. 47-55

Magdaléna Samuhelová and Lucia Šimková

Volume 10, issue 3, 2015

Market Entry Mode Predictors: Evidence from Austrian Companies Targeting Central European Markets pp. 2-10

Sophie Wiesinger and Pavel Štrach

B2B-Marketing Communication Strategies in CEE pp. 11-19

Margarethe Überwimmer, Teresa Gangl and Sophie Wiesinger

Austrian Sales Partner Management in CEE Countries pp. 20-28

Sophie Wiesinger, David Humbarger, Margarethe Überwimmer and Robert Fuereder

Marketing situation analysis as a tool for strategic process of marketing managers pp. 29-38

Helena Horáková and Marie Švarcová

Customer feedback in retailing: barriers and incentives pp. 39-45

Petra Solarová

Cultural Distinctions between the Countries and Differences in Level of Development of Regions in the Same Country: What It Is More Important for Sales on В2В Markets? pp. 46-57

Anastasii Klimin, Dmitrii Tikhonov and Katsiariyna Izbash