The utilisation of multimedia research laboratories in practice. Part II

Romana Čočková, Peter Štarchoň () and Lucia Vilčeková ()
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Romana Čočková: Tomas Bata University in Zlín, Zlín, Czech Republic
Peter Štarchoň: Comenius University in Bratislava, Bratislava, Slovak Republic
Lucia Vilčeková: Comenius University in Bratislava, Bratislava, Slovak Republic

Marketing Science & Inspirations, 2019, vol. 14, issue 1, 42-49

Abstract: The paper emphasizes the importance of the innovations in the teaching of subjects focused on the active participation of university students on real projects within the liaison to cooperation with the subjects of economic practice, based on utilisation of the potential of multimedia research laboratories in the context of the use of new approaches in teaching such as design thinking. Current trends in higher education emphasize changes in teaching oriented on increasing the employability of graduates in the labour market, as well as in the creative economy, which includes marketing, marketing communication and advertising.

Keywords: education; creative economy; design thinking; multimedia research laboratory; marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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https://msijournal.com/vyuzitie-multimedialnych-vyskumnych-laboratorii-v-praxi/

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Persistent link: https://EconPapers.repec.org/RePEc:cub:journm:v:14:y:2019:i:1:p:42-49

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