Communication trends in formation of institutional business environment in tourism of St. Petersburg

Olga Vasileva and Tamara Tarakanov ()
Additional contact information
Olga Vasileva: Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russian Federation
Tamara Tarakanov: Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russian Federation

Marketing Science & Inspirations, 2019, vol. 14, issue 3, 16-24

Abstract: Conducted research is aimed to reveal communication trends in formation of institutional business environment in tourism of St. Petersburg. As a result, it was revealed that communication trends are due to the tourism multiplier effect and take into account changes in the institutional tourism environment within the framework of new information communication technologies, such as online booking services, tourist information centers, etc. Communication part of institutional business environment in tourism combines such information communication technologies as automatic information system „Unified Federal Register of tour operators“, „Safety treats information for tourists“, official website of Federal Tourism agency, online booking systems etc. Stable communication trends in formation of institutional business environment in tourism of St. Petersburg are: the growth of the number of information tourist centers and mobile services, that make an access to tourism services of every level easier; different forms of collaboration (bloggers, online events etc.); improvement in quality, speed and safety of tourist services.

Keywords: communication trends; tourism; information tourist center; tourist services (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
https://msijournal.com/communication-trends-tourism-st-petersburg/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cub:journm:v:14:y:2019:i:3:p:16-24

Access Statistics for this article

More articles in Marketing Science & Inspirations from Comenius University in Bratislava, Faculty of Management Contact information at EDIRC.
Bibliographic data for series maintained by Frantisek Olsavsky ().