Role of regional tourism organizations in Slovakia from their perspective

Barbora Marišová () and Eva Smolková ()
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Barbora Marišová: Comenius University in Bratislava, Bratislava, Slovak Republic
Eva Smolková: Comenius University in Bratislava, Bratislava, Slovak Republic

Marketing Science & Inspirations, 2020, vol. 15, issue 2, 2-9

Abstract: Destinations play a key role in tourism system with destination management organizations (DMOs) as entities responsible for finding the intersection between supply side (destination with its offer) and demand side (visitors) in destinations which they manage. DMOs perform various functions and have various roles in tourism system. Authors dealing with destination management mention several DMOs’ functions and roles. In Slovakia official establishment of DMOs supported by law started in 2011. Act No. 91/2010 Collection of Law on the Support of Tourism specifies the role and functions of regional tourism organizations (RTOs which can be considered as DMOs in Slovak conditions) in Slovakia. This means that on one hand we know the views of authors dealing with destination management and on the other hand we know the law. However, little is known about the view of RTOs themselves – how they perceive their role in tourism system and tourism development. The objective of this paper is to find out how regional tourism organizations as destination management organizations perceive their role in tourism development in Slovakia. The paper is structured into three parts: Literature review, Methodology and Results and discussion.

Keywords: destination; destination management; destination management organization; destination marketing; regional tourism organization (search for similar items in EconPapers)
JEL-codes: L83 M31 Z30 Z33 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:cub:journm:v:15:y:2020:i:2:p:2-9

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