Overview of current trends in mobile commerce: global perspectives

Mária Oleárová (), Radovan Bačík () and Richard Fedorko ()
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Mária Oleárová: University of Presov, Prešov, Slovak Republic
Radovan Bačík: University of Presov, Prešov, Slovak Republic
Richard Fedorko: University of Presov, Prešov, Slovak Republic

Marketing Science & Inspirations, 2021, vol. 16, issue 4, 2-9

Abstract: The ever-increasing global interest in mobile commerce signals the urgent need to deepen knowledge on consumer behavior and preferences. A better understanding of the interests and values of the mobile user is crucial for the successful management and development of mobile shopping channels. Using the secondary data collected from reports of research companies and statistical portals, the paper aims at describe the state of mobile commerce and its development trends around the world. Following the analysis of secondary data, the paper we deal with the possibilities of optimizing business strategies in the field of m-commerce.

Keywords: mobile commerce; mobile devices; online shopping; conversion rate (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:cub:journm:v:16:y:2021:i:4:p:2-9

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