Maximizing business potential: The symbiotic relationship between employee training and business success

Vasilii Ostin ()
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Vasilii Ostin: National School of Management ENSM, Tipaza, Algeria

Marketing Science & Inspirations, 2023, vol. 18, issue 3, 47-55

Abstract: In the modern business landscape, the symbiotic relationship between employee training and business performance in a form of sales and marketing aspects has become increasingly evident. This research delves into the pivotal role of vocational training within European companies, particularly in the context of their impact on business outcomes of organizations. Through a deep analysis of secondary data from the Continuing Vocational Training Survey (CVTS) carried out by Eurostat, this paper uncovers the link between effective training practices and their subsequent impact on sales performance as well as interconnection with marketing initiatives. The findings reveal that businesses can significantly enhance its strategies by investing in employee training programs that foster skills demanded by the evolving market. The results underscore that companies adopting a holistic approach to employee training and aligning it with sales activities are better poised to thrive in a competitive landscape. This article serves as a valuable resource for business leaders, HR professionals, sales managers, educators, and researchers looking to understand and harness the interplay between employee development and business success to navigate the dynamic business world effectively.

Keywords: sales; training; development; employee; skills (search for similar items in EconPapers)
JEL-codes: M31 M53 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:cub:journm:v:18:y:2023:i:3:p:47-55

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