The use of smartphones among young people

Assia Guedjali () and Riad Benghebrid ()
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Assia Guedjali: Centre for Research in Applied Economics for Development, Alger, Algeria
Riad Benghebrid: Centre for Research in Applied Economics for Development, Alger, Algeria

Marketing Science & Inspirations, 2024, vol. 19, issue 1, 26-38

Abstract: The aim of this article is to understand the phenomenon of the acquisition and use of smartphones by young Algerians, using a usage and gratification model approach and focusing on the user as the central actor. To do this, we targeted the category of young consumers, with a diverse sample in terms of age. The aim is to identify the level of penetration of mobile telephony by young consumers; to identify the ways in which they acquire and use mobile telephony; and finally, to identify the prospects for changes in usage practices (expectations). The recommended sample for this study is made up of 800 young consumers from the different states of Algeria. This article highlights the complexity of the relationship between young people and their smartphones, highlighting a diverse range of uses that reflect the multifunctional nature of these devices.

Keywords: young people; approach to usage; smartphone; social networks (search for similar items in EconPapers)
JEL-codes: M31 Z13 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:cub:journm:v:19:y:2024:i:1:p:26-38

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