Motivations for the commitment of Algerian companies to social responsibility: An analytical study of a number of agri-food companies

Sylia Berboucha (), Hocine Ifourah () and Naima Ayad ()
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Sylia Berboucha: University of Bejaia, Bejaia, Algeria
Hocine Ifourah: University of Bejaia, Bejaia, Algeria
Naima Ayad: University of Bejaia, Bejaia, Algeria

Marketing Science & Inspirations, 2024, vol. 19, issue 2, 39-57

Abstract: Today's environmental and social concerns are taking on an important role in society, and the introduction of a CSR approach makes sense in order to encourage dialogue between stakeholders, while strengthening credibility and reputation on the market. The aim of this article is to determine the motivations behind the commitment of Algerian companies to a CSR approach. To achieve this, a deductive approach was adapted based on a quantitative method, using a questionnaire intended for a sample of companies in the agri-food sector. The data collected was processed using SPSS software. The results reveal that the motivations for commitment to a CSR approach for the Algerian agri-food companies studied are mainly linked to a number of factors: characteristics of the company, individual, institutional and organizational motivations.

Keywords: corporate social responsibility; organizational motivations; institutional motivations; manager; agri-food company (search for similar items in EconPapers)
JEL-codes: D61 M31 Q53 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:cub:journm:v:19:y:2024:i:2:p:39-57

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