Features of management of marketing activities at confectionery industry when perfoming FEA

О. Lopushynska, Ya. Panova and А. Stovba

E-Forum Working Papers, 2020, vol. 10, issue 1, 98-103

Abstract: In the process of managing foreign economic activity, enterprises try not only to maximize profits, but also to promote effective marketing activities. That is why choosing a marketing strategy that meets all the requirements of the enterprise itself, ensures efficient and cost-effective operation, generates profit and contributes to its further development is very important. The article defines the role of the process of marketing activity management at the enterprise in the implementation of FEA, investigates the basic elements of the system of marketing activity management "Poltavakonditer" and provides recommendations on the development of marketing strategies and tactics of the enterprise in the implementation of FEA

Keywords: marketing activity management; FEA; Poltavakonditer; marketing strategy; marketing; management (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://e-forum.com.ua/web/uploads/pdf/Economic_Forum_Vol_10_No_1(1)-98-103.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cuc:eforum:v:10:y:2020:i:1:p:98-103

DOI: 10.36910/6775-2308-8559-2020-1-13

Access Statistics for this article

More articles in E-Forum Working Papers from Economic Forum
Bibliographic data for series maintained by Economic Forum ().