Soecificity of the mechanism of satisfaction of information needs by industrial enterprises in the B2B market

О. Deineha

E-Forum Working Papers, 2019, vol. 9, issue 3, 120-128

Abstract: The article reveals the essence of the information needs of individuals and enterprises. Formed a hierarchy of information needs of enterprises, based on their level of development. The differences in the structure of channels for obtaining marketing information by industrial enterprises in the B2B market are investigated depending on the scale of their activities. The main directions of development of information services in the global B2B market are considered. The level of satisfaction of information needs of industrial enterprises through the use of traditional and electronic media is analyzed. Developed recommendations on how to meet the information needs of industrial enterprises of different scales of activity

Keywords: marketing; marketing information; hierarchy of information needs of industrial enterprises; satisfaction of information needs of industrial enterprises; carriers of marketing information (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
https://e-forum.com.ua/web/uploads/pdf/Economic_Forum_Vol_9_No_3-120-128.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cuc:eforum:v:9:y:2019:i:3:p:120-128

Access Statistics for this article

More articles in E-Forum Working Papers from Economic Forum
Bibliographic data for series maintained by Economic Forum ().