Bringing tax avoiders to light: moral framing and shaming in a public goods experiment
Stefanos A. Tsikas
Behavioural Public Policy, 2023, vol. 7, issue 3, 557-580
Abstract:
With a linear public goods game played in six different variants, this article studies two channels that might moderate social dilemmas and increase cooperation without using pecuniary incentives: moral framing and shaming. We find that cooperation is increased when noncontributing to a public good is framed as morally debatable and socially harmful tax avoidance, while the mere description of a tax context has no effect. However, without social sanctions in place, cooperation quickly deteriorates due to social contagion. We find ‘shaming’ free-riders by disclosing their misdemeanor to act as a strong social sanction, irrespective of the context in which it is applied. Moralizing tax avoidance significantly reinforces shaming, compared with a simple tax context.
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:cup:bpubpo:v:7:y:2023:i:3:p:557-580_1
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