All by myself? Testing descriptive social norm-nudges to increase flood preparedness among homeowners

Jantsje M. Mol, Wouter Botzen, Julia E. Blasch, Elissa C. Kranzler and Howard C. Kunreuther

Behavioural Public Policy, 2024, vol. 8, issue 1, 121-153

Abstract: Nudges based on social norms (norm-nudges) can be compelling behavioral interventions compared with traditional interventions such as taxes and regulations, but they do not work in all circumstances. We tested two empirical norm-nudge frames in an online experiment on taking measures for flood preparedness with large samples of homeowners (N = 1805) in two European countries, to evaluate the possible interactions between norm-nudge effectiveness, individual characteristics, and intercultural differences. We contrasted these norm-nudge treatments with a control and norm-focusing treatment by asking respondents to express their beliefs about what other respondents would do before making a decision relevant to their own payoff. We find no evidence of a treatment effect, suggesting that our social norm-nudges do not affect flood preparedness in the context of a flood risk investment game.

Date: 2024
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