Transforming consumer information

A. Ritchie, J. Corrigan, S. Graham, A. Hague, A. Higham, J. Holt, P. Mowbray and H. Robinson

British Actuarial Journal, 2013, vol. 18, issue 3, 546-603

Abstract: The Consumer Information Working Party has published this paper which explores how we can better engage consumers with long-term savings and investments. The working party considered the current state of consumer information, which is a long way from ideal, including: consumer insights and touch points, the current consumer information model, relevant considerations from behavioural economics, examples of information failures and some successes from other fields. They then propose a way to deliver more effective information, including a possible framework and some ideas for its application. They finish with proposals for immediate next steps and urge the Actuarial Profession to take a lead in this area.

Date: 2013
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