Narcissism Project and Corporate Decay: The Case of General Motors

Howard S. Schwartz

Business Ethics Quarterly, 1991, vol. 1, issue 3, 249-268

Abstract: Organizational participants learn that “getting ahead” in organizational life comes from dramatizing a fantasy about the organization's perfection. The fantasy is the return to narcissism, in which the organization and its highest participants are seen as the center of a loving world. Since the return to narcissism is impossible, orienting the organization to the dramatization of this fantasy means that the organization loses touch with reality. The result is organizational decay—a condition of systemic ineffectiveness. Organizational decay is illustrated through the case of General Motors. Specific dimensions considered are: commitment to bad decisions; advancement of participants who detach themselves from reality and discouragement of reality-oriented participants who are committed to their work; creation of the organizational jungle; isolation of management; development of a hostile orientation to the environment; transposition of work and ritual; loss of creativity; dominance of the financial staff; development of cynicism or the loss of reality; and overcentralization. Organizational decay may be compared with the consequences of hubris.

Date: 1991
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