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Social or Commercial? Innovation Strategies in Social Enterprises at Times of Turbulence

Tommaso Ramus, Barbara La Cara, Antonino Vaccaro and Stefano Brusoni ()

Business Ethics Quarterly, 2018, vol. 28, issue 4, 463-492

Abstract: In this study, we investigate how different internal and external stakeholders influence the innovation strategy of a social enterprise to adopt product, process, and partnership innovations that impact either social or commercial performance. Relying on survey data from a sample of work integration social enterprises, we find that in situations of turbulence, administrative leaders do not significantly influence the innovation strategy of a social enterprise. Instead, board members and external stakeholders seem to play a role. Our study contributes to strategic and business ethics research on social enterprises and, more broadly, to the literature that explores how business organizations combine social value creation and wealth generation.

Date: 2018
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