The Nature of Social Desirability Response Effects in Ethics Research

Maria F. Fernandes and Donna M. Randall

Business Ethics Quarterly, 1992, vol. 2, issue 2, 183-205

Abstract: The study assesses how a social desirability (SD) bias influences the relationship between several independent and dependent variables commonly investigated in ethics research. The effect of a SD bias was observed when a questionnaire was administered under varying conditions of anonymity and with different measurement techniques for the SD construct. Findings reveal that a SD bias is present in the majority of relationships studied, and it most frequently plays a moderating role. While the measure of SD influences the strength and type of relationship, condition of anonymity has relatively little effect on the level of SD.

Date: 1992
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