Companies Never Remember: Advertising departments would profit from continuity of experience, independent of shifting personalities

Catherine Woolley

Business History Review, 1941, vol. 15, issue 4, 62-64

Abstract: “Did we ever run a prize letter contest ?”“I think we did, when O'Riley was here.”“Any good?”“That's too far back for me.”So runs the pattern for a conversation that any advertising man has heard. No one in the company now knows whether that contest was a success or a terrible flop, because O'Riley is gone and the company hasn't any memory.

Date: 1941
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