Predecessors of the Commercial Drummer in the Old South

Lewis E. Atherton

Business History Review, 1947, vol. 21, issue 1, 17-24

Abstract: The commercial drummer seems to have occupied an important place in English trade for some time before his services were widely employed in this country. An article in Hunt's Merchants' Magazine in 1839 called attention to this situation and suggested that American business men were missing a real opportunity in not adopting similar methods. English drummers who called on the country trade had already acquired the stock characteristics that Americans only at a later date recognized as belonging to the occupation — the sample case as a badge of identification, together with a thorough grasp of the latest scandal for the entertainment of customers.

Date: 1947
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