Gail Borden as a Businessman

Joe B. Frantz

Business History Review, 1948, vol. 22, issue 4-6, 123-133

Abstract: In the streaked shade of a scrub mesquite a vaquero pours boiling water into a can holding two spoonfuls of concentrated coffee, adds cream from a tin, spoons in sugar to suit, and miles away from the nearest house enjoys a cup of coffee. Chances are good that the coffee came in a jar marked “Borden's” and that the cream, condensed but fresh and pure though hours away from a refrigerator or a cool well, came in a can bearing a similar label; for radiating from its New York hub The Borden Company has pushed into American homes and American life until its products are known wherever food products are bought, sold, and used.

Date: 1948
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