The Cole Motor Car Company1

Howard R. DeLancy

Business History Review, 1956, vol. 30, issue 3, 260-273

Abstract: J.J Cole, of Indianapolis, was one of the small group of entrepreneurs who successfully passed from carriage manufacture to automobile assembly. His initial success in the new field derived from technical competence, style consciousness, and marketing ability. These three attributes were not, however, subsequently exercized with equal and consistent effectiveness, and Cole, the talented individualist, did not survive the era of integration and combination in the 1920's. His firm passed from the scene, not as a bankrupt but as a typical founder-dominated organization that seemingly spent its energies in surviving one major transition and was unwilling or unable to face up to another.

Date: 1956
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