The Fabulous Billy Durant*

John B. Rae

Business History Review, 1958, vol. 32, issue 3, 255-271

Abstract: Durant has been described as “the most picturesque, spectacular, and aggressive figure in the chronicles of American automobiledom” but he was much more than this. His career is a chssic study in the dual abilities, promotional and administrative, that created and nourished big business in America. Ultimate personal disaster grew out of Durant's failure to strike a balance between the two, yet his genius left imperishable marks, and his luster as the symbol of an era is untarnished.

Date: 1958
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