ABC and SRDS: The Evolution of Two Specialized Advertising Services

Kenneth H. Myers

Business History Review, 1960, vol. 34, issue 3, 302-326

Abstract: The advertising industry generated remarkably prompt responses, at both the institutional and individual level, to the opportunities and problems of growth. Once associationist activities had achieved a measure of industry self-regulation and self-analysis, individual entrepreneurs stepped in to offer specialized services that grew in value as the professional status of the parties concerned became established and differentiated.

Date: 1960
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