A Conjecture about Fashion and Vertical Process Integration

Richard S. Rosenbloom

Business History Review, 1963, vol. 37, issue 1-2, 94-97

Abstract: The prosperity of an industrial enterprise depends upon its ability to adapt continuously to the evolving market for its goods. This paper considers the consequences of one kind of industrial strategy — vertical integration — when the relevant market is strongly influenced by fashion.

Date: 1963
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