What Price Style? The Fabric-Advisory Function of the Drygoods Commission Merchant, 1850-1880

Hansjörg Siegenthaler

Business History Review, 1967, vol. 41, issue 1, 36-61

Abstract: Using data from nineteenth-century New England, Dr. Siegenthaler isolates a value for the most important function which drygoods marketing agencies performed for the mills they represented. His conclusions cast new light on the key role played by fashion considerations in decision making within the textile industry.

Date: 1967
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