Echoes from ‘Zenith:’ Reactions of American Businessmen to Babbitt

Thomas S. Hines

Business History Review, 1967, vol. 41, issue 2, 123-140

Abstract: Perhaps no American novel has cut businessmen so unremittingly as Sinclair Lewis' Babbitt. Yet at the time of its appearance in 1922 reactions were surprisingly mixed. As an introduction to the persistence of “Babbittry” in the United States — in. life as in the lexicon of invective — the passions aroused during the first decade of “George Babbitt's” life bear review.

Date: 1967
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