The Changing Concept of “Human Nature” in the Literature of American Advertising

Merle Curti

Business History Review, 1967, vol. 41, issue 4, 335-357

Abstract: In their debates over the functions of advertising (such as “tell versus sell” and “inform versus manipulate”), practitioners have employed various conceptualizations of the “nature” of man. Implicitly and explicitly, as Professor Curti reveals, these views also tell us much about the “nature” of American society in the twentieth century.

Date: 1967
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