Supreme Life: The History of a Negro Life Insurance Company, 1919–1962
Robert C. Puth
Business History Review, 1969, vol. 43, issue 1, 1-20
Abstract:
The history of Supreme Life Insurance Company, now the third largest black insurance firm in the United States, is representative of its industry as a whole. In this first study of an individual Negro life insurance firm, Professor Puth suggests that Supreme Life may also serve as a barometer of future trends as black firms compete with larger white companies now being drawn into the formerly segregated market by falling mortality rates and rising incomes among Negroes.
Date: 1969
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