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“Peacefully Working to Conquer the World:” The Singer Manufacturing Company in Foreign Markets, 1854–1889

Robert B. Davies

Business History Review, 1969, vol. 43, issue 3, 299-325

Abstract: In the mid-1860's, Singer became the first American firm to produce and market extensively in Europe. Without using government aid, the company built an aggressive and effective organization which became a model for other overseas operations. Professor Davies traces Singer's foreign undertakings from their modest beginnings in 1854 to acknowledged dominance of the industry in 1889.

Date: 1969
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