Emergence of the Public Relations Counsel: Principles and Recollections

Edward L. Bernays

Business History Review, 1971, vol. 45, issue 3, 296-316

Abstract: Edward L. Bernays was a pioneer in the development of public relations in modern America. For more than half a century he has advised a wide range of institutions, including government, corporations, trade associations, and many private organizations. In this memoir he gives his views of the proper role, methods, and principles of public relations and recalls some of his early experiences with businessmen and other clients.

Date: 1971
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.cambridge.org/core/product/identifier/ ... type/journal_article link to article abstract page (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cup:buhirw:v:45:y:1971:i:03:p:296-316_01

Access Statistics for this article

More articles in Business History Review from Cambridge University Press Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK.
Bibliographic data for series maintained by Kirk Stebbing ().