British Marketing Enterprise: The Changing Roles of Merchants, Manufacturers, and Financiers, 1700–1860

Stanley D. Chapman

Business History Review, 1979, vol. 53, issue 2, 205-234

Abstract: The Industrial Revolution, the Napoleonic Wars, the American Revolution, and our emergence as an independent trading nation all worked profound changes upon the British marketing enterprise, but it is an oversimplification, according to Dr. Chapman, to conclude that manufacturers quickly or entirely replaced traditional British merchant banking houses even down to World War I. He develops three phases of a long-drawn-out process of change that served Britain's needs poorly throughout the nineteenth century.

Date: 1979
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