Growth of the Multidivisional Corporation: The Genstar Case

Julienne M. Laureyssens

Business History Review, 1982, vol. 56, issue 4, 519-544

Abstract: Genstar Ltd. of Canada provides a superb case study of the relationship between the strategy a corporation chooses to pursue and the organizational form which it adopts. Genstar had originally operated as a holding company. But its managers came to understand that the advantages that form provided were outweighed by the problems it posed given both the general goals of Genstar's parent, the Société Générale de Belgique, and the particular opportunities and obstacles presented by the Canadian business environment since World War II. The result was the adoption of the multidivisional form.

Date: 1982
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