Advertising in Britain: A History. By. T. R. Nevett, North Pomfret, Vt., David & Charles, 1982. Pp. xiii + 231. $31.50. - Dictionary of Trade Name Origins. Adrian Room. London, Routledge & Kegan Paul, 1982. Pp. 217. $12.95

Daniel Pope

Business History Review, 1983, vol. 57, issue 3, 452-454

Date: 1983
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