Bacchus in the East: The Chinese Grape Wine Industry, 1892-1938

Michael R. Godley

Business History Review, 1986, vol. 60, issue 3, 383-409

Abstract: China has produced wine from grapes since the second century, B.C., but interest in Western wines did not begin until the late nineteenth century. Professor Godley describes the origins of the modern industry, which he traces back to an overseas Chinese entrepreneur from Southeast Asia who, despite the obvious advantages held by foreign competitors, began the construction of the country's first modern winery in 1892. One of the more unusual capitalist ventures in the late Qing and early Republican periods, the company ran into financial difficulties, but not before it had established a precedent for what is now a rapidly expanding business. Although the vicissitudes of the grape wine industry illustrate some important points about modern Chinese economic development, the author offers this case study in business history as something of an allegory: wine as a symbol for the meeting of East and West, yesterday and today.

Date: 1986
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