The House That Parcheesi Built: Selchow & Righter Company

Paula Petrik

Business History Review, 1986, vol. 60, issue 3, 410-437

Abstract: As one of the leaders among American toy manufacturers, Selchow & Righter Company, makers of crossword and trivia games, represents one pattern of development in the toy industry. In this essay, Professor Petrik describes Selchow & Righter's progress from jobber to manufacturer, showing how the families of the company's name built the business on the strength of products developed outside the company, on the assiduous protection of trademarks, and on conservative management aimed at preserving the company for the “corporate family.” Selchow it Righter's chronicle reflects themes present in the toy industry and, especially, epitomizes those associated with companies that elected to retain family control.

Date: 1986
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